IS IT REAL WORTH TO WORK WITH BIGGER COMPANIES- BUYER’S POINT OF VIEW
The buying experience -the most important thing in sales. I will give you my experience in this topic. The final choice is left to international buyers,
We are discussing here about only Coir exporters.
COIR EXPORTERS ARE INCREASING YEAR BY YEAR. THERE ARE MORE SUPPLIERS FOR COIR THAN DEMAND FOR COIR, SO PRICES FALL. THERE IS ALSO A CUT THROAT COMPETITION BETWEEN COIR EXPORTERS, THIS FURTHER LOWERS THE EXPORT PRICE OF COIR PRODUCTS.
SOME FACTORIES ARE AUDIT CLEARED. OTHERS ARE NOT. BUT INDEED ALL OF THEM ARE ONE MAN ARMY. SO BUYERS MAY NOT GET A CORPORATE WORKING FEELING WHETHER THEY CHOOSE A BIGGER OR SMALLER EXPORTING COMPANY.
So when ever you select a supplier/ exporting company for coir products. first thing you do is compare energy levels of your supplier/exporting company ( Yes, i will call it energy levels). ie Perceived benefits = Both functional and emotional ie delivery, sampling, prompt replies, after sales follow up etc. I call it energy levels.
Then always ensure to get the value of below equations greater than 1 from your supplier/exporting company.
CONSUMER VALUE = PERCEIVED BENEFIT DIVIDED BY PRICE